Justin Bieber’s New Video for “U Smile” Premiering on ‘E! News’ Thursday

It’s official Bieber nation! Justin Bieber’s new video for “U Smile” is set to be world premiered by Ryan Seacrest & Giuliana Rancic on E! News this Thursday, Sept. 28 at 7/6c and 11:30/10:30c!

This marks Bieber’s eighth major music video, all of which total over 858.9 million views on YouTube alone.

Bieber took to his Twitter account Monday to explain the background behind the video.

“I took the opportunity 2 make a video 4 the fans, about a fan, and how we could fall IN LOVE,” tweeted Bieber to his over 5.4 million followers. Such a tease that Justin.