As we look to a new year with 2012, Fortune Magazine is looking ahead as well, dubbing Ryan Seacrest “the future of media.”

Ryan Seacrest gave an inside look in to what he considers the exciting future of entertainment saying: ”We’re seeing platform, technology, and content all converging, and it’s happening quickly,” he says. “It’s exciting to me. There’s an appetite for more original content than ever, and I have a company that creates content, whether it’s distributed in short form, reality form, live form, or game form.”

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However, what stories might television viewers expect to see from the Emmy-award winning Jaime Oliver and record-breaking Kardashian’s producer? Ryan reveals he desires: “to continue to produce shows that directly effect change. We’ve gone too long without addressing issues like child obesity, so to be able to tell those stories and help people through television is a powerful thing.”

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What key element does Seacrest asserts is the most vital? “As much as we all talk about the future and how so many things are merging, there is a simplicity that is crucial.” Ryan Seacrest will be on the cover of the January 16, 2012 issue of Fortune.

VIA Daniel Roberts & Robert Trachtenberg of Fortune Magazine