Mark Cuban’s HDNet will be rebranded as AXS TV (pronounced: access) through the combined efforts of HDNet, AEG, Ryan Seacrest Media, and Creative Artists Agency (CAA). AXS TV will provide viewers with exclusive behind-the-scenes access to live concerts and music festivals, red carpet premieres, award shows, parties, pop culture events, and in-depth interviews with the people and artists who make live entertainment so uniquely fascinating.

Ryan Seacrest explains the new venture as: ”over the last year, we’ve been diligently working with our partners AEG and CAA to strategize and explore how we could deliver quality live entertainment and lifestyle programming to a large audience. HDNet is the perfect partner to help us translate our vision into a reality, giving us an instant reach into 35 million homes when we rebrand the channel and launch AXS TV.”

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The rebranded television channel will offer an inside track to programming that will connect audiences with the complete live experience. From show creation and development, to rehearsals and sound-check, to the performance and even the after-party, viewers will get an immersive look into their favorite acts touring the globe.

AXS TV production facilities will reside at AEG’s owned and operated L.A. LIVE, which includes venues such as STAPLES Center, Nokia Theatre L.A. LIVE, Club Nokia and The GRAMMY Museum’s Clive Davis Theater. The newly branded channel will also have the AEG resources not only of L.A. Live, but also international aid from the 02 and London campuses.  

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Ryan Seacrest Media holds an ownership stake in AXS TV, and will provide access to multi-media platforms, and celebrity and brand relationships, as well as assist in the corporate brand development for AXS TV. As part of the deal, Ryan Seacrest Productions, an independent entertainment production company, will also develop and produce programming for AXS TV.

DISH Networks has also agreed to expand its carriage of the rebranded HDNet by offering it in the America’s Top 120 programming package, bringing millions more DISH customers access to the rebranded channel and resulting in AXS TV reaching well over 35 million North American households.

DISH will work with AEG to offer unique ticketing opportunities for DISH viewers of AXS TV as well. Amenities include special ticketing opportunities, premium seating, private viewing areas and food and beverage specials. Starting August 1, 2012, DISH and AXS TV will launch AXS Headliner Club, an online audition site providing local bands and musicians the opportunity to audition for the chance to perform at an AEG-affiliated club or theater.