The Olympics haven’t even started yet and we may already have the tearjerker moment of the Summer.

Proctor & Gamble, makers of Tide, Pampers, and Duracell, rolled out an ad yesterday in celebration of 100 days until the opening ceremonies, within 24 hours it was pushing a quarter-million views on YouTube. Part of their new “Thank You, Mom” campaign, the two-minute film celebrates athletes’ moms and the countless hours they too put into training, travel and good old-fashioned moral support. Running through the end the Olympics, the campaign is P&G’s first global effort and biggest in its 174-year history.

“P&G is in the business of helping moms, not just moms of Olympians, all moms, all around the world,” said Marc Pritchard, P&G Global Marketing and Brand Building Officer. “So we’re using our voice at the Olympic Games to thank moms everywhere.” P&G is an official partner of the London Summer Games.

Shot in past, present and future Olympic cities Beijing, Los Angeles, London, and Rio de Janeiro, film was helmed by Oscar-nominated director Alejandro González Iñárritu, the creative mind behind “Amores perros” and Brad Pitt‘s “Babel.” In each city, P&G tapped local actors and athletes to be featured in the film and showcased Olympic sports volleyball, swimming, track and field, and gymnastics. P&G made nearly 20 versions of the film to be distributed around the world in different languages, many of which can be seen on their YouTube page.

Grab tissues and watch the film below — then tell us in the comments below, how has your mom’s support shaped who you are as a person?

For more on P&G’s “Thank You, Mom” campaign, watch this short film featuring mothers of real-life Olympic athletes from Great Britain: