Thanks to a high powered fan, an architect with a hobby, and a well placed innuendo we now have a new internet meme to be proud of.

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In spring 2010, architect Tadas Černiauskas decided to try something new; photography. In his art studio in Vilnius, Lithuania, Tadas, dubbed as Tadao Cern, invited participants to experiment in a test shoot with a strong current of air projected at their faces. The result was creative genius.

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Tadao has become an overnight sensation due to his hilarious play on words with his “Blow Job” photos and viral video. Tadao says,

“I wanted to do something very fun for myself and the visitors, just laugh and have a good time. I was surprised that there were so many laidback people who were not afraid to look funny,” said Tadao Cern. “Spacious studio was bursting at the seams and everyone was crying with laughter, laughing at themselves and at each other.”

Photographer Tadao Cern, "Blow Job."