Lady Gaga’s latest ad for her new perfume, Fame, is leaving us a bit confused, just like when the pop singer wears one of those questionable outfits. The black and white video, titled “Formulation,” begins with a group of shirtless men working at, “the Haus Laboratories in Paris.” It is here where Gaga’s attractive helpers create the black fragrance.

Lady Gaga Releases ‘Fame’ – The First Ever Black Eau De Parfum [PHOTO]

The video looks more like a science experiment than a fancy, glamorous perfume ad. Lady Gaga, however, is always thinking outside the box and her ad is no exception. That’s why we love her!

Lady Gaga and Taylor Kinney Are Still Going Strong [AUDIO]

The same week the ad was released, Gaga tweeted about her upcoming single, possibly with the help of DJ White Shadow. The DJ has helped the singer in the past including many tracks off of Gaga’s Born This Way Album.

MONSTER FACT: we love watching you freak out about what the next single is. @DJWS ask this guy.

— Lady Gaga (@ladygaga) July 18, 2012

As the anticipation grows for new music, we still wonder about Gaga’s newest video. What do you think Fame Monsters? Let us know by commenting below.