The “Old Spice” brand has a new Olympic-inspired commercial that promotes the message of believing in yourself and going for the gold.

Meet the New ‘Old Spice’ Guy…Fabio? [VIDEO]

Watch as this Olympic hopeful listens to an Old Spice motivational tape and turns in to an award-winning champion. With Old Spice apparently you can do anything, including curing all the world’s problems and living forever through product placement. Take a look: